May I answer that?
I think it's a matter of both. It's a matter of men not being aware and it's also a matter of education.
I have come from an industry that was male-dominated. We did an awareness campaign to attract women into the industry. We made it known what the work hours were like and how these work hours suited women in being able to choose them, and what salaries were there for those positions. It's all part and parcel of attracting women into the workplace. Along with that, though, in attracting women, you have to make sure that the education is done first.
Someone pointed out that there would be no worse travesty than bringing these women into a work area where men still treat them in a harassing and intimidating manner; there would be no point. So education really is the first thing to happen in attracting more women. Then, part and parcel of that is the salary, along with education for women as to what the work is like and what the benefits are for a woman entering the industry.