Sure.
I think it is a very healthy dialogue that Status of Women Canada has begun with organizations and groups across the country over the last year or so. We worked with the White Ribbon Campaign and the Public Health Agency of Canada, and funded a brief that the White Ribbon Campaign put out for us, because we asked them about this. They do work all over the world now, on ending violence against women by including men in the dialogue.
Their brief is really interesting, and I encourage people to read it. Basically, they say we can't move forward without including men and boys, because they are the perpetrators of violence against women and girls and they have to be part of the solution. We believe this is key to the next step in the conversation. I think this was fairly well received. There are a lot of organizations that want to do more work to include men and boys. I think education is a big part of it. We've seen the school system really embrace issues of anti-bullying and harassment, and some of those go hand-in-hand with these kinds of issues of respect and dignity and equality. I think that's just the next step: talking to young people about healthy relationships and equality and respect.
One project we funded this year was called “Be More Than a Bystander”, with the B.C. Lions and EVA B.C., which is Ending Violence Association of British Columbia. It's a groundbreaking idea: they have men as role models—of course they're iconic football players—doing public awareness campaigns, TV ads, YouTube videos, and speaking to young boys in school, in front of the girls, of course, because they're in schools, about respecting girls and women.
The idea is that we find men—and there are many, many men who are great role models—to speak about this issue and talk to boys about respect for women and healthy relationships. Their message about “Be More Than a Bystander” is that if you see something like this happen, speak up, and that it's not uncool to talk about this kind of stuff when you're a young boy or young man. We think that's a great project, and we'd like to see more of them. We put the message out there to organizations that we'd like to see greater participation and a healthier dialogue with men and boys.
A lot of men I talk to want to get involved. In Alberta, we have the mayors of both Calgary and Edmonton throw breakfasts called “Breakfast With the Boys”. All the top business leaders and political leaders in the community get together and have a breakfast. It's just the boys, and all the money goes toward the women's shelters. It's a huge fundraiser. They've been doing this for years. They just applaud this kind of idea and say that we need to do more of this, that many need to get more involved and step up.
I think it's a great initiative, and I think more schools are interested in doing this kind of programming. Of course the provinces are starting to talk about this too, so I think it's all positive.