First of all, as a result of the creation of the National Seniors Council and the recommendations of the first report, we've seen the establishment of the special initiative, the federal elder abuse initiative, which had funding of $3 million over three years.
Following this, almost at the same time, as I said, there was also additional money given to the national seniors program in 2007. There was $5 million given at that time. With the end of the federal elder abuse initiative, which was in fact a special push to increase the awareness, what we've seen in the last two budgets is an additional $10 million for the new horizons for seniors program. That's annual money that was added to the budget, bringing the budget to $45 million.
There are things that you don't necessarily see. I'm not talking about, for example, the old age security, if you're talking about seniors in general. There are other elements that were added to this. What I should note, for example, is that the new horizons for seniors program was increased by $10 million.
At the same time, when I was talking about the awareness advertisement that will go through in November and January, that's not coming from the money in the new horizons for seniors program. We managed to get this from another source of funds, which is the centralized advertising fund. In other words, that campaign would be funded through this source of funds, so it's not even showing in our numbers.