It's if you have people in your life who have been entrepreneurs. If your mom or your dad own their own business or you have a role model in your life who has influenced you, but if your parents or your role models.... If you don't know that entrepreneurship is a viable career option, you're not even going to think about it.
For me, I didn't even know about entrepreneurship as a vehicle for change until I went into my master's in my twenties and joined my student club. So I think it's finding those points of contact with people, whether it's through education or extracurricular activities. Peer-led influences matter a whole lot, so encouraging those points of contact are really important. Junior Achievement, for instance, is doing amazing work for young people across Canada. So is Shad Valley, which encourages more science-based entrepreneurship. That's what my thoughts are.