We took the Clinton Foundation approach. Rather than throwing the women's program over here, it really is about ensuring that every single thing Startup Canada does actively encourages and engages women.
If we're launching the 1,000 start-ups program, in which we're profiling 1,000 start-ups, half of them need to be women. If the women are not signing up, then we proactively go find them.
It's just making sure that women are proactively engaged in all of our programs rather than siloed off into their own thing.