They're highly sought after; otherwise, they might get somebody coming in who doesn't even have the same language or cultural background, which can be more difficult to integrate. They're actually being welcomed in the workplace.
One thing we are looking at is that in my own industry, for example, the newspaper industry, we had a real problem trying to get women editors until circulation started to decline and they started getting good tracking. They found out that women were big consumers, and that's who advertisers wanted to put the advertising in the paper for, to get those eyeballs. Suddenly we had a big push to integrate women.
You guys are all in scientific fields. What you do is based on evidence. We've heard some of this evidence about women increasing the returns on boards and maybe increasing sales. I'm wondering if anybody has any new research.
You know, I think we're far better to make a moral case that women will actually improve outcomes if you can get them in the workplace rather than trying to push people in—you should because you should.
I'll throw that out there, but Suzanne, do you want to start?