This is something we deal with for sure. We have found that working with the schools and working with the parents will help change that perception. A lot of it is not having enough role models out there for them to see women who have become successful. Regarding the makerspaces and Makerdays, introducing technology, coding, and circuitry is the next wave for us in our Makerday experiences with the K-to-9 system because we want to demonstrate that trades have changed quite a bit from how they used to be perceived. You don't have to be huge and physically strong, as Brian was alluding to, for a certain trade. Some of our tiniest women are heavy-duty mechanics. It's a matter of changing the perception by putting role models out in front of them.
That's what I think we can do just by showing the shift. In B.C. we have the best-educated baristas going. The people with university degrees are making our coffee in the morning and not making the big dollars in B.C., that's for sure. That's been helpful to sway the vote.