We agree and have much of the same process. We're very much in touch with our community and we are always looking to adapt and change things up to stay relevant and effective in our community, but as far as increasing awareness goes, I'd like to see more role models brought out in front of women and in front of everybody. We should celebrate some of the successes of women who have risen through the ranks in STEM and in trades careers. That is still one of our biggest challenges. If they see women doing these types of employment, if they see people doing these things, they will perhaps be able to imagine themselves doing them, but if they have never seen a woman doing plumbing, they are very unlikely to choose that for their career.
We do a lot of celebrating the success of our women and we are fortunate enough to have success stories within every trade and we try to highlight them. We have a wall of fame for which we take a picture of somebody at their job and do a little write-up. So if someone approaches us and is interested in becoming an electrician, we can say, “Come outside and look at all these women who have come before you and have become electricians and see what really interesting and varied employment they've been able to get”. Sometimes people have limited thinking about what a plumber might do without seeing the huge range of different jobs they could have with that trade.