I find that concept of influencers very interesting. When you said that earlier, I couldn't quite grasp it, but now I think I do, and I appreciate it.
I say that not just for rural areas. I find that it's an issue for urban areas as well. Certainly, for communities that are impoverished or areas that can't afford that kind of equipment, I think the penetration on that level is key as well. Do you work in that realm?