Some of the research we did with seven-year-olds to nine-year-olds showed that they talked about sexting being common at that age. It is already normalized. It's not normalization by adults; it's normalization by the kids themselves, within their social spheres. As Lara said, a lot of it occurs as the hormones start raging and as they become teenagers. Young people are experimenting sexually, but the forum has changed for this kind of experimentation.
Somebody else, and I can't remember who it was, described it as flirty fun. This has almost replaced being in the back seat of a car. The concern comes when there's non-consensual distribution. Consensual sexting seems to be okay as long as there is no assault or rape that's filmed, posted online, and then distributed, or when it's done without consent.
Raising awareness among these young people of all genders is the best way to go. What we're doing—and I had said that I would discuss some of this in the question time—is using arts and social media sectors, as well as news media, to work with students to develop critical analysis of news media stories about sexting and non-consensual distribution of intimate images with students involved. We're engaging them in discussions, watching videotapes of situations that can occur, discussing where they might cross the line to where it could become illegal and could become harmful, and getting the dialogue going from a critical perspective.
There's a need for critical legal literacy among the public as well as in the schools. There's a need among parents, among teachers, and among policy-makers at all levels, in the schools and at the university levels. That's one, and critical media literacy is another. Engaging social media intermediaries like Facebook and others—all of these people—is important.