One of the ways we have tried to do this advocacy work on campuses to actually bring in folks throughout our community is through a campaign that we run called “Let's Get Consensual”. The campaign is slowly moving into a provincial phase, so we have institutions that have signed on from across the province. Basically, “Let's Get Consensual” is about what I was mentioning before. It's a lot about meeting folks where they are, such as parties on campus, big events on campus. We're out there talking about our six steps to consent, signing folks up for workshops if they're into it. We also run a pretty extensive media campaign. It sounds weird to talk about branding and marketing, but I think the reason we've been so successful is it's a really cool campaign and folks recognize it. They see our logo and they know what we're talking about. I think that's been a huge way that we've gotten in. It's little things like every single resident student getting a hanger on their door before they get to school, and it has six steps of consent and six ways you can support a survivor. Their key chains have a little key chain that says, “Let's Get Consensual” on it. Brand recognition that's connected to that culture shift is really important.
On October 24th, 2016. See this statement in context.