Yes. The thing that is unique about the approach we're taking is that it's all relationship based. This is part of it. We are living in a world that is so transactional. It's like, “Here's my money, so give me a return for my money”. It's all about accumulating that wealth and holding on to it as if there's not enough for everyone, which we know is crazy, because we're putting $10 million to $30 million into assault centres and we were just about to give $912 million to youth to volunteer. Oh my God, I just don't understand how we decide these things. For me, it is such a no-brainer to get people into a relationship with one another and to share the resources we have to go towards the priorities that we have on this planet.
I personally don't think we need to be investing any money on things that are not on the world's to-do list, which is our short form for the United Nations sustainable development goals, the things that create inclusive societies that take care of one another. We're just very out of balance in the masculine and feminine in the world. When we look at the kinds of businesses that women select, we see that they're selecting businesses that start at the very beginning, where there's no harassment in place, where there's flexible work and where we understand how women come to work and what they need in a different environment.
More models that are starting to design from that perspective will create much more connective tissue in society and much more resilient societies. It's more of the nurturing piece that's part of this, and we've figured out how to scale it, so it's not like it's some loosey-goosey, “oh, you know women”, la la la, it doesn't matter.... It has deep heft and scale attached to it.