Thank you very much for that question.
CEASE does a number of things, and some in relationship with others. We actually offer what's called the “sex trade offender program” for men who have been arrested with attempting to buy sexual services, both street-based sexual services as well as those online. We take that opportunity to educate men about all of the aspects of our laws, but more importantly, the impact on women and girls. We have indigenous women who participate in the education program, because we know that we have to build empathy. When you care about another human being and hear their story, you will reflect and make changes in your behaviour. That is one thing we do.
I consulted with the Bonnyville native friendship centre before appearing here, because they are a town in the midst of resource-based industries, where there is also a lot of transiency. They have just recently started a human trafficking community initiative, and they are doing awareness. The biggest thing they said that they really need to concentrate on right now is awareness. They know they're ruffling feathers in the community because they're speaking out and they're putting things out boldly. In Edmonton, we've also done the same kind of really bold fieldwork campaigns and other things.
More importantly, though, awareness is one part of it, but it's really about engaging boys and men in looking at themselves and their attitudes towards girls and women and two-spirit persons, and beginning that shift at an early age, countering the negative stereotypes that boys and men are raised with. We have some great male leaders in Edmonton, who are bringing forward those conversations on how to be a healthy male, not a toxic male.