We do ongoing evaluations and feedback for the programs we deliver. In our partnership with the BC Lions, again, ongoing communication happens between us. We're using a bit of a continuous improvement methodology. We don't have a formal evaluation of this program that we could provide to the committee, but we can certainly provide data with regard to what we've compiled over the last 11 years. Jamie and I are happy to put our heads together and get something over to you on that.
One thing I want to say is that the methodology we use is actually very simple. It's a very simple message that we deliver to young boys and girls in school. One of the key components is to unveil masculinity. It's to talk to young boys about the messages they're receiving about being a boy and what it means, right from birth onwards to when they're in school with the positioning and the posturing that boys do as a result of all the messages we hear, including now all the digital media messages, which we've talked a lot about.
The second component of this program is to actually give them some practical tools. We've used videos to demonstrate and then to pose questions to young people: What would you do in this scenario? In this particular incident, how would you be more than a bystander? What are some of the verbal and non-verbal things you can say or do to intervene and interrupt the violence?
Again, I just want to stress that it's such a simple yet powerful methodology and approach that we're using, which is why it's won awards internationally and been recognized locally. As Jamie said, we've taken it nationally, to the CFL, and we're working with other corporates and unions on taking it there. That's the power of this program.