As the minister talked about, men and boys are a critical part of prevention. However, I want to raise a couple of issues. We've been talking quite a lot about equity.
For example, men in Canada are much less likely than women in Canada to go to post-secondary education—significantly. This is not good for our society, and that, to us, is also part of the challenge when it comes to ensuring inclusion and engagement and solving issues like gender-based violence. We also know that men are in poorer health and they're less likely to seek help from medical professionals. Again, that contributes to well-being below levels that are optimal.
As examples of some of the work we do, we certainly work with our provincial and territorial colleagues under the gender-based violence national action plan, in the prevention pillar in particular. There are a number of programs engaging men and boys. One project that I would like to talk about is White Ribbon, which we at Women and Gender Equality Canada support. They have a campaign called “My Friend Max Hate,” and they're working quite heavily on this campaign, from September 2023 to March 2026. What they're doing is scaling up some work they've been doing on social marketing through this campaign, reaching educators and developing lesson plans. They've now been able to scale this program and expand it to Newfoundland, Prince Edward Island, New Brunswick and the three territories. We're quite interested in making sure we fund projects that are working, and this is one of them.