As you say, myths and misinformation are indeed major problems. Weight gain, excess cortisol and perimenopausal symptoms are issues that affect us greatly, so everyone wants to sell us natural products.
At present, there isn't enough evidence to confirm the effectiveness of natural products, aside from some positive findings regarding soy. So we need to be cautious.
What can we do? Should we regulate social media? Should we set guidelines for it? Some people even claim to be doctors when they're not, so it's very dangerous.
Furthermore, women experiencing these symptoms are in a vulnerable position, so they also tend to turn to these alternatives. That's why we need accessible health care. It's to meet women's needs.