If you allow me, Mr. Carrier, advertising is my hobbyhorse in a way. Because I work for Option consommateurs, I am on the front line, I receive calls from consumers. Everyone's frustrations end up on my desk.
Our organization has got involved on three occasions since 2003. We have held press conferences or issued press releases to denounce the fact that air carriers were not disclosing the total cost of services. It would be highly unrealistic to believe that you can fly from Toronto to Montreal for $73. Earlier on, I heard Mr. Gaspar's comments, and I could not believe that he would go so far as to say that either way consumers know what they will be paying in the end.
Some people have saved all year to treat themselves to a small trip. To find that, once the transaction is completed, the cost is not $73, as in the case of the Montreal to Toronto flight, but rather $111.64, people end up accepting this cost and attempting to swallow their frustrations. That will amount to a 52% gap between the advertised price and the actual price. Moreover, the price is only for one way. It is kind of like going to buy a pair of shoes and having the salesman quote you the cost of one shoe.