I'm sorry, Mr. Langlois, sometimes I understand you, but in this case, you are comparing security and advertising, and I see a major problem with that. The two are not at all the same.
When it comes to advertising, we want the airlines to clearly understand that they must not underestimate the intelligence of the flying public. It's pretty straightforward. The clause states: "[...] may, on the recommendation of the minister, make regulations [...]". We have to put a stop to this. Enough money has been wasted to the detriment of citizens who have had problems figuring out how much their air fare would cost them. Enough is enough. It's time to quit fooling around, and, in my opinion, the Liberal amendment would put an end to all this nonsense.
If it is a first, then so much the better, Canada's Parliament will have instrumental in introducing this. Airlines will be forced to be transparent in their advertising. I think that the agency should get involved and there should be no way around it.
That is why the position that we share with Mr. Carrier is so simple. We don't want the airlines to continue to get away with it by saying that the minister does not, cannot, or did not want to act. They will not have any choice, since they will have to comply.