On the way it was implemented, we established a formal reporting system in a non-punitive environment that encouraged people to come forward and provide whatever concerns they might have about safety.
We have a formalized risk assessment process in place to assess the impact of any new initiative being done in the company--for example, with regard to opening new routes or having new destinations.
As far as training is concerned, we have taken, in each different group, a formal way of explaining the concept of SMS and especially focusing on how to report events and how the analysis and investigation process internally is conducted.