Can I say something nasty here? If you compare Bombardier to Airbus, Airbus has sections of their website that talk about airplanes where you push a button and the covering of the airplane becomes translucent, and they talk about the new engines. They have all sorts of cool stuff online.
Try to ask Bombardier what they are doing, and they'll say they're not telling you, so it's very hard in some cases. They may have wild projects like that—super-efficient aircraft, maybe hydrogen fuel, completely revolutionary shapes that are being developed by Boeing and Airbus and other companies—but trying to pry information out of them can be a tad complicated. We wish we were able to show that but again, in their case, they choose to be not secretive, but very private about it.
Other companies such as Boeing and Airbus choose to be more open, which doesn't mean they will build the airplane with a translucent skin or that they will build the airplane that looks like a manta ray. Whether they will or not, I don't know, but they probably have projects like that. They have to. I have a feeling that they probably have multiple teams working on certain ideas. So they're developing a number of ideas, which can be like the fuel pump with wings or something a bit wilder, or something completely wild. They come up with ideas, look at how the marketing of something like that would work, something that looks like a normal airliner could probably sell quite well. Something that looks completely wild and crazy, would passengers be nervous?
Probably a great deal of market research is being done in private to get projects like that. They have projects. They have to. They're in the projects business. Even the CSeries—they may very well have in their computers the whatever series that will follow that. It's very preliminary because in 15 to 20 or 25 years when that airplane appears, there might be hydrogen fuel. They might have engines that are being developed in the States or elsewhere, or perhaps they may have development with Pratt & Whitney Canada and Pratt & Whitney U.S.
They won't share that with us, and it's understandable. It's a very competitive industry. The idea of the Chinese.... I wouldn't say everyone copies everyone else, but they go to the air shows and they look at what they're doing. There are great ways of designing airplanes, but at the moment, there's pretty much a shape of an airliner, and there are certainly ideas about aerodynamics. You cannot do wild and woolly things and expect you'll be able to produce an airplane that will be easy to maintain, easy to repair, that will fit inside the hangar, that will be able to use the current facilities. It can be a very conservative industry in that sense, which is a bit odd. So they can be wild and woolly and in some cases they can be very straight and focused, because you have huge amounts of money.
The 747, for example, Boeing pretty much bet the house on that. Had the thing flopped, they would have been in really deep trouble. When you have problems like that, it's a huge industry and huge sums of money are involved.