It falls right into my area of daily work, safety culture.
It starts with leadership. Once an organization has the leadership, you have to be able to go out and set examples. You have to talk to people. You have to talk to the people involved in the process and reassure them that somebody's listening, somebody's acting on these things. For example, if I go to a site and somebody tells me there is a safety concern here, I have to act on that immediately to show them that we have credibility.
So it's leadership and talking to people so they feel they have a voice, a buy-in. If you don't have that, you're never going to arrive at a safety culture. You can have all the programs and processes and documentation in place that you want, but unless you get that leadership, unless you get that interaction with people—