Before I cut down the length of my speech, I put in a little joke about maybe adding to the long-form census a question about how many people own or paddle canoes or kayaks.
I did have an estimate from the executive director of Paddle Canada that it might be 15 million. I think that's high. I know Mountain Equipment Co-op, for example, a few years ago had two million or three million members, of which more than a million paddle canoes. It's certainly many millions of people who paddle canoes recreationally.