The bill does envision a consultation process for the particular community to identify what benefits they'd like to see. This is not an abstract notion. This actually happens in Canada. Municipalities consult with local communities all the time on what they would like to see embedded in a particular project, so this would be in the same line.
You would have a contractor, and in order to be able to demonstrate what benefits they would provide, they would have to consult the community and identify what the community wants. Nothing stops a local grassroots organization—or organizations—from assisting the community in coming together for that consultation process.