Honestly, when I was young, I was really attracted to aviation. It's much less common for young people to be interested in it today. I have three young children, and I never heard them or their friends talk about aviation. Back then, working in aviation was almost a trend. Now there is not much advertising in schools. There are obviously not many programs that exist, except for the aviation mechanic program at CEGEP. There are flight schools, but they only train about 30 pilots a year, when 300 are needed.
Becoming a pilot costs, today, about $90,000. It's certainly not easy for young people to take out a loan from the bank or have their parents sign a mortgage for this training, especially in an industry that in recent years has been very volatile.
There are probably education activities that should be organized in schools, to talk a bit more about our industry. It's a really interesting and exciting industry, but it doesn't appeal to young people today like it did in the 1990s, for example.