The strategy itself was born in 2018 when the moratorium on T4As was born. You marry that with the personal services business model and as an owner you're looking at $20,000 to $30,000 per year, per driver in savings. There are other benefits as we move along.
With regard to how it then evolved over time, you started to attract non-professional owners. For the owners I represent and that other folks represent, when they get into trucking, it's not a business to just make money; it's a commitment to public safety.
What happened with regard to the underground economy is that trucks were no longer looked at as a matter of security and responsibility, but as cash registers. As a cash register, you could care little about the principles of safety, about the families you impact, about whether your employee is in a safe truck or about or those who share the road.
We have seen this deterioration over 14 years.
Shelley brought up Highway 11/17. The Ontario Trucking Association surveyed 1,200 professional truck drivers and 90% of them said that they no longer want to drive Highway 11/17 because they're scared for their lives—not because of poor maintenance, animals or potholes, but because of their fellow truck drivers.