We've tried to build as much of it as possible into the ongoing operations of service delivery so that it's not something that's detached from the operation, if I might put it that way. We have obviously the departmental communications function, and one of the products they produce for us is the Salute! magazine, which is our newspaper. Our communications function helps us design a lot of these materials that we produce, such as At Your Service.
But the strength of the ongoing activity is really embedded in what we call our integrated service delivery framework, which consists of these 48 client service teams, backed up by centres of expertise in the areas of our national call centre network; with our treatment accounts processing centres, which are spread across the country; with our adjudication centre in Charlottetown; and with our foreign country operations here in Ottawa. A whole series of specialized areas where work that is best done centrally is done interacts with this integrated service delivery network across the country. The integrated service delivery network ensures that an interdisciplinary team with all the necessary skills is on the ground across the country. Their job really is to get out there and reach out to their client base and to respond to them when they come to us.
We also have a proactive screening centre that you may have heard of. That is a centre in Charlottetown, which we're actually evaluating to see whether we should expand it or not. It is a centre that, based on our assessment of clients who could be at risk, proactively calls them to see how they're doing. If there's any indication, using a widely accepted screening tool, that they may be in trouble, they get the area counsellor and the local client service team to go out and talk to them and find out if there's something wrong—and generally there is. We'll often find instances where somebody may be going through Alzheimer's disease, or something like that, where we have to get them into an institution.
We strive through this network to have as much outreach as we can to our clients, and then we add to it the Salute! magazine and other communications mechanisms. So in a nutshell, that's the methodology we've been using.