One of the requirements of the Beaverbrook Vimy Prize is that we'll only accept winners in grades 10 and 11. We want them to be returning students. When they return to their high school, they're required to make a presentation to the school. We ask that they make presentations on Remembrance Day as well—and a great many do.
These people come back changed, as Dave attested to. They do cooperate and they're proud to do that, so they seek out opportunities to speak at Rotary Clubs, and after school programs, or what have you. It's a small start, but it's a start.