In my experience, it's a two-front war: one is finding out about them, and then one is trying to get over going and asking for help.
That's where we just really need to reframe it as something away from the medical model. It obviously has to be based on the medical model and the evidence-based treatments. But coming in on the front end, we sell our program as an advanced communications course at UBC. Often they'll tell their families, “Oh, I'm going to a UBC program, I'm taking a class at UBC”, and that's how we get in there. We do not sell it as “You need help. Get this.” We say “Do you want to be better than you were before you went overseas? This program is going to set you above and beyond other people who haven't gone through this process”, and that's where we talk about post-traumatic growth and we sell it that way. So I think that's the way in.