We've been focusing in the last year on working with our Canadian Forces bases and reaching those members who are serving, as well as veterans in the community. We understand that in many cases CF veterans tend to locate near the bases in which they serve, so we focused on that. Some of our print advertising in the last number of months also focused on those areas.
As to broadening beyond that, we haven't looked specifically at those areas, but we are looking at where we want to reach out in the future. We realize there are some target populations that we aren't necessarily reaching with the approach we've taken. In the future we will likely be looking to expand, and some of the areas you've identified are certainly opportunities for us.