We have ventured into social media. We started with the Legion Canadian Youth Track and Field Championships, which the Legion organizes and conducts every year. We offered real-time results on Facebook and Twitter. So whether or not parents were at the competition in Ottawa or whether they were home in whatever province they originated from, they were able to find out what the results were as they happened. It was also an opportunity or a forum for athletes and parents alike to share their thoughts on the competition. We're looking at expanding this into other programs as well, and of course remembrance is one particular one.
We do have some sensitivities we have to be aware of, particularly when it revolves around trademark issues for the poppy. We don't want to commercialize that. We don't want to put it in a position that would lessen the significance of it, but we do want to use it as a tool to promote remembrance. So these are other issues using social media that we are exploring to draw youth more into the program.
As has been mentioned, we also promote the program through youth organizations, and that will continue to be strong as well.