I can perhaps speak quite briefly, particularly on our Vimy site. We have a student guide program, it's a university age-based program, through FSWEP. the federal student work experience program. Students identify their intentions through FSWEP. We have a quarterly update. They go for three months, live in the quarters in Arras, just outside Vimy.
They certainly become the Canadian ambassadors in northern France. They become very familiar with both Vimy and Beaumont Hamel. They take on that role as a student guide, both in English and in French. It's managed by our European operations. We have a team on site at Vimy. It's a continual intake of students.
In addition to the Veterans Affairs Canada program, Juno Beach Centre has an exchange program where they bring students from Canada, and they act through the guide program as well. I don't have as much detail on their uptake and how quickly they turn the students around.
Those are the two programs I'm currently familiar with in engaging students. If I may take this opportunity, certainly from the Veterans Affairs Canada perspective, it's very important to pass the torch of remembrance to students, both from learning materials, and as you mentioned earlier, awareness.
Any time we do an overseas program we have in-house educators that develop a teachers' curriculum that we promote in the school system. In the lead-up to any anniversary, we have that material flowing into the schools.
In addition, we're very fortunate that we have a number of battlefield tour companies in Canada that offer students an opportunity.
We know in the Netherlands upwards of 1,000 Canadian students will be walking and attending the same ceremonies that we'll be at. We make it a priority to integrate them into the programs: recite a commitment to remember; lay a wreath on behalf of youth. It's our way of ensuring that the youth come back. Through the use of social media, now with Twitter or a Facebook page, engaging one youth means engaging 10, and so on.