Outreach. I think every one of us should be a walking billboard to say that if you're a veteran or the family member of a veteran and you need assistance, ask for help. You can go to the Royal Canadian Legion. You can go to VAC themselves. You can go to the Bureau of Pension Advocates. There are many other advocates around that you can go to for assistance to come forward. We have so many people in this country who don't realize that they can claim for benefits because they don't believe they're veterans.
When I'm out or our “Leave the Streets Behind” program is out, we don't ask if you're a veteran. We ask if you've ever worn a uniform. Most people will tell you if they've worn a uniform as a reservist, but they will never say that they're a veteran.
In the last four years, I've been trying to do outreach to every reserve unit in this country to get them to come forward and submit claims. For everybody who is involved with a veteran, it's about outreach to make sure that they're educated to come forward and ask for help. That's the biggest communication and education tool I could ever get out there: outreach.