Absolutely. It is so important that we engage every community, and here I'm talking about groups of people as opposed to a municipality, in what the Legion does in remembrance.
We have engaged probably about 10 different aboriginal artisans who are involved in making poppies for our distribution, whether they be sealskin or sweetgrass or beaded. This is an absolutely wonderful way in which we can expand the remembrance message and draw in those artisans. Similarly, we have reached out to artisans who are very skilled at doing things with metalwork so that we can engage them as well in sharing the importance of the remembrance message and also promote that community.
There is a theatre company that we have been in discussion with on Projet Monarques. They are going across the country doing workshops with individuals who have been affected by PTSD or an OSI. They are gathering their thoughts and words and they will be putting them into a theatrical production.
These are simply examples of other ways in which we can reach as many people as possible by, again, weaving into those existing behaviours.