Thank you, Mr. Chair, for asking me to be here. It's time Canada had a national strategy for veteran employment after service.
As this is the first time I'm appearing before you, I'll take a minute to introduce Challenge Factory.
Challenge Factory is a research agency and workforce consultancy focused on the future of work. We have worked across North America, in Singapore and Norway, and with career practitioners and policy analysts from more than 32 countries.
As a certified B corporation, we are audited by an international body for the impact our work has on employees, communities, suppliers, governance and the environment, and our audit report is available on a public website. The process is rigorous. Only 665 out of almost 1.5 million organizations in Canada are B corps. We focus on using business as a force for good and advancing the UN sustainable development goals.
For more than 10 years, Challenge Factory's research, consulting and training have been supporting veterans, raising awareness about the benefits of hiring veterans, giving employers tools to make hiring easier and drawing on veterans' knowledge to make sure we get it right.
Our research study on veteran workplace characteristics profiled veteran employees and quantified employer bias in Canada. We have published The Canadian Guide to Hiring Veterans, developed an employer online masterclass to create veteran-ready workplaces, and produced the Hidden Talent podcast, in which veterans and employers discuss the challenges of post-service career transitions and employment from both sides of the interview table. These resources are publicly available, thanks to the support of the veteran and family well-being fund.
Personally, I am proud to sit on the Canadian Special Operations Regiment Association board.
My comments will focus on Challenge Factory's area of expertise, which is the formal field of career development within a changing labour market.
We have three recommendations for this committee to consider.
One, use a career development model and adhere to the national competency framework for career development professionals in your strategy.
Two, focus on equipping veterans with career ownership, rather than identifying specific jobs for them.
Three, make it easier for small to medium-sized enterprises in the private and non-profit sectors to hire veterans.
Career transitions always impact identity and sense of self. For veterans, the impact on identity is more extreme. Career development offers the intersectional frameworks needed to support veterans in this transition.
You already know that for many veterans, finding a job is not the challenge. However, many struggle to find purpose and a meaningful career that does not include chronic underemployment and job-hopping.
Career development is about more than jobs and training programs, and it is the cornerstone for successful strategies in addressing identity-based transitions.
Recommending veterans into specific jobs is not sound career development. It doesn't put the veteran at the centre, and it sets them up with a weak foundation for solving future career challenges, despite having great skills.
Direct job matching from military to civilian environments has led us to today, when veterans transition with an initial awareness of exactly four types of work. These are the public sector—as if that's a singular job—security, coding and cyber, and starting a business.
Job satisfaction and retention involve how roles and organizational culture align with personal motivation and reward. For example, a veteran may have the skills for security work, but the reason they thrived in the military, where they learned those skills, was the camaraderie, collective understanding of a mission and continued opportunity to learn. These key elements may not be present in the civilian job market.
That brings me to the labour demand side of the equation. Of the Canadians who work in the private sector, 90% do so within SMEs, not the large companies often involved in consultations. Small businesses do not know how to find, hire or retain veterans. Veterans do not know what small businesses do, nor how to find jobs or what can be offered.
According to the OECD, Canada has underutilized and overlooked high quality adult career services. Lifelong career engagement for veterans is a defined and solvable problem. Done well, this strategy can demonstrate how we can get career services right for all Canadians.
In summary, we offer these three recommendations: Use career development models and competency frameworks. Focus on equipping veterans with lifelong career ownership. Make it easier for small and medium-sized enterprises to hire veterans.
Thank you, and I welcome your questions.