It's called BuyVeteran.CA. It is a listing of hundreds of veteran-owned businesses. The magic of the directory is that it does come alive during Remembrance Week, when we have the Buy Veteran campaign, which we use to change the narrative and provide an alternate way to talk about veterans. They're not victims. They're not all suffering from PTSD. They're phenomenally interesting individuals who have had phenomenally interesting careers.
It's also a place for veterans to find each other. A big part of our work is talking to veterans. We would go to the directory, for example, using Erin's business or Altitude Gym here in Ottawa, and say, “Hey, you want to open a gym? Let's go and look at the directory and see who we can find.” Then we make an introduction. They have a little coffee chat and their community starts growing and their network starts building.
Also, you all and all the veterans we work with are so eager to make the road easier for those people who are coming behind them. This directory is a wonderful resource for them.