I'll give you an example. In the U.K. and in the U.S., they literally have annual awards for veterans in business. It's a huge event. It publicizes successful veterans. However, if you're going to join the Canadian Armed Forces, then that's the journey; you're just going to join the CAF.
What if it's part of the journey, though? What if it's a way of saying that you're joining the CAF, but it's a stepping stone to another role inside Canada's economy? It's a tremendous stepping stone, but that means we need to have the business community say it will value them when they come out. It won't be a case of not understanding anything on their résumés, which is generally one of the key concerns.
It's a two-way street. The CAF has to say that, as it transitions these people out, yes, it's going to help them take those skills and get them ready. It's also a part for the business community to say that it recognizes who is coming out and finds value in them. I think that becomes key.
