That's a really good question.
I have a finance degree—I wove it into my presentation—so for me it's a capital allocation decision. We don't have that statistic in Canada, because, again, we don't measure it. However, I believe I saw statistics that, in the U.S., veteran-owned businesses have a lower failure rate than non-veteran-owned. Another statistic I saw is that Israel has an abnormally, disproportionately high degree of successful start-ups compared to the rest of the world because of their mandatory military service. On those two data points, it's basically a less risky financial capital allocation decision to invest in veterans. That's one suggestion.
Another one is that, for lack of a better term, sometimes you just need to get out of our way. To give you an example, when I was trying to jump-start this coaching program, I had a call with Veterans Affairs Canada, and they said, “We like what you do, but we cannot help you promote your stuff. We cannot endorse you.” If only they could help these grassroots initiatives that are popping up, like what Christopher is doing, and Kevin, and the Prince's Trust, and Treble Victor, and I can name a lot more.... Help us. Help us help ourselves. That doesn't necessarily require investment.
Those are my two points.