Yes, we were really lucky. When we launched the company, the CANFORGENS changed for beards being allowed in the military, and we supplied CANEX right away. All the CANEXs across Canada picked up our brand. We were one of the first veteran-owned companies.
We've pushed that really hard. CANEX should have a section for veteran-owned companies to really promote those products. There is so much good talent in Canada—veterans who own companies that make fabulous products. I stand behind all of them. They should be in CANEX and be supported that way.