I would say the inroad is a result of trying to be everywhere every time, and highlighting some of the values that not only I but other veterans bring to the table, especially in that context.
Being here and speaking here on behalf of IMT.... One of the teams I work very closely with is a manufacturing company—one of Canada's largest defence companies, as I mentioned—that is completely sovereign and Canadian-owned. I would say the private sector is now starting to rotate in that direction to look at how to onboard the existing talent across the forces and across the veteran community as well.
It is incumbent upon manufacturers and private businesses to do that outreach, whether it is on LinkedIn, on other social media channels or in veteran job markets, where we can help amplify that link and share it more widely.