What that looks like is that, for example, when my business partner and I first started the business, people recognized him as the face of the business. They always thought I was the administrative person. They didn't see me as a co-founder. They always wanted to speak to him. They always wanted to include him in the meetings. At times, there was a pause when he would say, “No, Heather is my partner, and so is my wife. Two females are co-founders of this business as well.”
We've seen it numerous times with different organizations we've dealt with. They only want to speak to my business partner.
I hope that answers your question.