Mr. Speaker, when I met with tobacco company officials not too long ago, before making this announcement, they told me they were preparing to start advertising again as of January. So, there was going to be advertising one way or another.
We definitely want to exercise control over this advertising because, as you know, cigarettes are harmful to the health of Canadians. Companies are always looking for new customers and these are often young people just taking up smoking. We will make every effort to prevent young people from starting to smoke, and this is a step in the right direction.