Mr. Speaker, I am pleased to have the opportunity to speak on Bill C-103. Nominally or technically the bill deals with revenue. It is an instrument to assist in the development of Canadian culture.
I want to take a moment to congratulate the Minister of Canadian Heritage for his foresight in this area, as well as his very able parliamentary secretary for her dedication to this issue and others in the area of heritage.
We heard a little earlier today the minister's eloquent speech about the advantages of this bill for an important component of the Canadian cultural industry.
We also heard the comments by a member from the Reform Party, and I must say that I could hardly believe my ears.
Some years ago I had the opportunity as a member of the Canada-U.S. Interparliamentary Association to attend a meeting with U.S. legislators, congressmen and senators of the United States. The issue of culture was on the agenda of that meeting.
It was interesting to hear the debate. At the time it was the film industry in the United States that was protesting quite loudly what it perceived to be certain rules in this country which did not allow it, in its view, the opportunity to do the amount of business it felt was the correct amount.
Today we heard a member from the Reform Party refer to some sort of cultural nationalism and cultural patriotism, describing the bill as being some sort of extreme right wing legislation.
Needless to say, those comments are totally unjustified. The purpose of this bill, which comes from the minister and not from some extremist supporter of Canadian nationalism, is to reassure this country's cultural industry that we want to help promote the growth of Canadian periodicals.
Coming back to the meeting with Canadian and U.S. legislators, those legislators at the time were telling us about the film industry. Obviously they had been lobbied very hard by groups in the United States. They explained to us how they had these provisions to deal with and how they were supposedly unfair.
I remember the answer of one of my colleagues at that meeting. It was something like this: "Would you as an American legislator tolerate it if 97 per cent of all the films shown in your country were made elsewhere? Would you tolerate it if you looked at films all day long, every day, all week for the rest of the year and never saw one single building, one single street or one single city located in your country?" They shook their heads and said: "No, we guess we would not".
This situation is similar. The member from the Reform Party who spoke about cultural nationalism and cultural protectionism, and those other adjectives he used, surely would understand that. Canadian cultural industries are not asking to dominate the world. They are asking to be able to operate and to enable us to see in magazines and periodicals the equivalent of what I described a little earlier of the problem in the film industry. It is the same thing. It is the same thing on paper.
I do not want to oversimplify the problem but I believe that is what we are seeing. The issue of magazines is important. Members across say that surely the government is not saying that the magazine industry is so uncompetitive or so derelict that it cannot compete elsewhere. That is not the issue.
There are economies of scale and entrepreneurs, particularly in the United States, are taking advantage of them. I did not invent, nor did the member opposite, the fact that the nation beside ours speaks the same language as the majority of Canadians and is 10 times larger.
That is the reality with which we live. We live beside a giant. It is not good, it is not bad, but it is there. Surely all of us understand that. I am sure the member opposite can. We should not pretend that we can compete-for specialty magazines particularly but for magazines over all-that we can lose the little bit of advertising revenue which we have, to people elsewhere and still be able to survive. I hope the hon. member is right in saying that we can do that everywhere. The reality is that the economies of scale make it very difficult for that to happen.
Last year I subscribed to a magazine about skiing. They sent me about eight monthly publications. I did not know it at the time, but the magazine in question, even though it had a post office box in Canada, was produced in the United States. Not one picture of a Canadian ski slope was in those magazines. Not one advertisement
was for a hotel room or anything else that I could recognize. I did not subscribe again. I had absolutely no use for it. However I did not know that at the time I subscribed to the magazine. These things are not obvious when we subscribe to those magazines. How are we supposed to know?
As communication develops more and more, the sophistication of the methods of advertising for some of these products also develops, such as the technique I have just described of periodicals using post office boxes. For some reason they always seem to be in the same town in southwestern Ontario. Now that I have subscribed to that particular magazine, I recognize the coincidence of so many businesses being located in a small village. Obviously they are not located there. A variety of methods are available to those businesses, such as using a post office box in Canada. An application is faxed by one person, probably on the Canadian side, to heaven knows where south of the border and then the people are put on a mailing list and the goods are shipped back this way.
We are facing these things in this industry and in a variety of others as well. It is not a matter of Canadians not being smart, which the hon. member of the Reform Party said underlined the position of the government. It has nothing to do with that at all.
That is why we must recognize the problem inherent in a legislative loophole that allows some magazines to publish a Canadian edition by inserting a number of pages or articles with so-called Canadian content in what is otherwise a totally foreign publication and then trying to pass it off as a Canadian product.
The split runs, as they are referred to, with components of a particular periodical being Canadian or perhaps nominally Canadian, do not constitute Canadian publications per se.
It is disconcerting that this bill is not receiving the support of all members of the House. We should be speaking with one voice about our Canadian cultural industry and about our Canadian cultural identity. That is the very least we could do on a bill which is perhaps to a degree housekeeping but to a larger extent is symbolic of what we must do as Canadians.
And I am disappointed by the position expressed by our colleagues from the Reform Party.
I will support this bill later when it is voted on in the House of Commons. In the few minutes we have left, I hope that the members opposite-that is to say, the members from the Reform Party-will think long and hard, examine their consciences and tell the Canadian people that we must act together in a concerted effort to protect Canadian cultural industries.
We have a rich history and a strong cultural heritage. As Canadians we have not waved the flag very much. I am not an historian. I would love to say that I am, but I am a fan of history. If I was anything else but the MP for Glengarry I would probably have been kicked out of office if I was not a fan of history because the area I represent I like to say is the birthplace of Ontario.
Glengarry is an area familiar to the minister. A few months ago he was nice enough to come and dedicate the Sir John Johnson House, the building where, one could argue, Upper Canada was founded in 1784. I thank the minister for his visit. I wish all members could see this very important, historical village in my riding where great Canadians such as Alexander Mackenzie, Simon Fraser, John Thompson and many other northwest explorers all lived. This one community was the birthplace of the province of Ontario.