Mr. Speaker, first of all, I would like to repeat that we are not taking away the possibility of advertising. We are making regulations to ensure it has the least possible impact on young people in Quebec, those who are most at risk.
It is reported that the average age at which people start to smoke regularly in Quebec is 14. In Quebec, people start to smoke at an earlier age than anywhere else in the country. That is why we are taking steps to try to protect young people against the dangers of starting to smoke at too early an age.
Events can still be held. Advertising will be regulated as it is in France. As the U.S. President said in his State of the Union message a few weeks ago, he intends to do the same. Above all, we must protect the health of our young people. In Canada some advertising will be allowed, although some countries are going to prohibit advertising altogether.