I know the hon. member opposite hates to hear the facts, but let me share something with him. I know he will enter the debate. Then we will have an opportunity to hear his wisdom and intellectual fervour. Perhaps he will listen to one of his own who said on this issue that the tobacco industry said it did not advertise to encourage youth to take up smoking.
Vincent Fischer, president of Symbiose, can qualify as being the guru of sponsorship in Quebec. As he notes, the studies are based on common sense. He said:
If tobacco manufacturers invest $60 million, they are not doing so for the good of their health. They are doing so because they are getting a return on their investment.
That is not me. That is an advertising executive in the province of Quebec.
As I said, the focus of advertising, says the industry, is an audience of an entirely adult tobacco consumers. The information all around us suggests and proves that it is not so.
I again refer hon. members to the article in La Presse of yesterday.