Mr. Speaker, I thank my hon. colleague for his question. I would like to address the first part of his comments when he said he was surprised that a member of the Reform Party would stand and speak against the thoughts that others in his party have voiced. That is the difference between this side of the House and the other side. Reformers are not afraid to stand in opposition. When we oppose something we can vote against the party if we so choose and support our constituents.
I can understand why he is surprised and probably a little envious of the position that I have taken today because it one he cannot possibly take in the Liberal Party of Canada or this government.
Yes, I have spent a considerable time in advertising and I can say that advertising is designed for those people who are in the market for a product. People will not buy something they do not want.
In my example I made it quite clear that a person who sells Cadillacs cannot sell a Cadillac to someone who drives a compact car. It would be a waste of money to attempt that. The advertising is targeted to the people who are in the market for luxury cars. They
are after a market share. It is naive of this member to assume that any form of advertising can influence people to change their lifestyle or their attitude toward something.
I will use the example of people in the auto supply business who are trying to sell anti-freeze in the middle of a hot summer. It cannot be done. It is a market share and there has to be a need for the product. The companies are trying to increase their market share among the ones that are competing for the business.