Mr. Speaker, earlier this year I challenged the tobacco industry to do the right thing and take the misleading light and mild labels off its products. In the absence of any meaningful action by the industry, today we have taken the first steps to achieve that result by regulations.
Over half of smokers in Canada smoke light or mild cigarettes and none of those people believe they are less harmful to their health than other cigarettes. That of course is wrong. It is time that Canadians be told the truth about light and mild cigarettes, and that is exactly what the government will make certain we do.