Mr. Speaker, if we had more than one agency of record we would not have an agency of record. We need to have one control point where the media buy is made. Other advertising agencies handle the creative work for departments and do the campaign design but we need one control point where that buy comes through, and that is the agency of record which receives a low commission of approximately 3%, which reflects the value of the work it does and does not in fact reflect the creative work.
In the House of Commons on November 27th, 2002. See this statement in context.