The previously identified amount of $1,534,000 which was provided for Francophonie Day celebrations encompassed a wide range of activities which took place over an extended period of time, of which only a minor component actually took place on March 20, Francophonie Day.
The largest portion, $1,250,000, of the amount cited related to the Rendez-vous de la Francophonie. Les Rendez-vous has the mandate to promote the French language and culture and to reinforce links between anglophones and francophones in Canada. Each year, over a thousand activities are held in all the regions of Canada starting in August and culminating in the two week period preceding March 20, Journée internationale de la francophonie. These activities include school projects as well as various promotional tools used in the media, youth exchanges, etc.
The department has also funded the Québec Canada Television Consortium for the production of a special program to celebrate Francophonie Day. The production took the form of a quiz, which was broadcast on the TV5 network.