Madam Chair, I would like to start by reminding this House of the assistance this Conservative government has given to Canadian pork producers during these tough times. The international scientific community, including the OIE and the WHO, agrees that influenza A(H1N1) has nothing to do with food safety.
We will continue reassuring Canadian consumers and our international trade partners that Canadian pork is safe.
The government is determined to ensure the success of Canadian agriculture. The government does everything it can to make sure Canadian farmers succeed and to ensure a prosperous future for the whole sector. It puts farmers first in every decision it makes in agriculture.
Our formula is simple and it works. We listen to farmers, we work with farmers, and then we deliver the bankable, practical results that farmers need.
The minister has been on the road a lot these past months, and his efforts to build trade relations are indeed paying off. We signed a deal in India to safeguard market access for our pulse producers. We landed a breakthrough deal in Hong Kong, which can create export opportunities worth some $26 million for Canadian beef producers. We have gone to the Middle East to reopen markets such as Saudi Arabia and Jordan to Canadian beef, for the first time in five years.
Step by step, the Conservative government and the minister are reopening markets to Canadian producers, which previous Liberal governments and the former parliamentary secretary, the hon. member for Malpeque, ignored and neglected.
The strategy is already building momentum, and it is sending a strong message to the rest of the global community that it is time their consumers once again enjoy our top quality Canadian products.
We want Canadian farmers and processors to get the credit they deserve for the high-quality products they bring to market. Our agricultural exporters are innovative and competitive, and we are working with them to expand their markets.
On April 7, we launched a new trade and market development program, part of the new growing forward agricultural framework. This program is part of growing forward, the policy framework for agriculture. The goal is to make sure exporters have the information and support they need to sell more products in more markets. By focusing attention on how we market our products, we are helping to build demand for Canadian goods and enhancing our competitive position.
In January, we announced the establishment of a market access secretariat. This measure came directly out of the recommendations made by the beef-cattle and pork value chain roundtables.
The secretariat will better coordinate government initiatives with producers and the industry and will help keep pace with international competitors. The creation of the secretariat has been very well received by producers.
Agricultural trade is critical to Canada's economy and prosperity. In 2008 our agriculture and agri-food exports were over $38 billion. Importantly, Canada's trade in agriculture and agri-food products contributed $11.1 billion to our trade surplus. Each of those dollars means jobs and livelihoods for Canadians right here at home. That is why when we as a government take measures to support agricultural trade, we are not just helping farmers. We are helping all Canadians.
This government is working through the World Trade Organization. We are working one-on-one with our trading partners to build bilateral and regional agreements, and we are working with industry, all with the common goal of building our agricultural trade and opening up new opportunities for our farmers and processors.
At the WTO, we remain committed to pursuing an ambitious outcome for the benefit of Canadian farmers and their families. We want an outcome that establishes a more level international playing field and provides new opportunities for our producers, processors and exporters. Our objectives at the WTO remain the elimination of all forms of export subsidies and the substantial reduction of and strengthened disciplines on trade-distorting domestic support, and real and significant improvements to market access.
Complimenting our efforts at the WTO, this Conservative government is also pursuing an active regional and bilateral trade negotiation agenda. In recent months, Canada has signed free trade agreements with the countries of the European Free Trade Association as well as Peru and Colombia. The agreements with Peru and Colombia will benefit a wide range of agriculture and agri-food stakeholders such as the grains, oilseeds, pulses, pork and beef exporters.
We have also completed negotiations with Jordan that promise other markets. Our negotiations with Korea are progressing well, and signing an agreement with that country could significantly benefit the agricultural sector.
In addition, the recent launch of official negotiations with the European Union bodes well for Canadian agriculture.
The European Union is Canada's second-largest trade and investment partner, as the $6.3 billion in bilateral trade in agri-food in 2008 attests. We want to strengthen that relationship and make it more profitable for our farmers.
Through these negotiations, Canada looks forward to exploring new and expanded opportunities for Canadian agricultural exporters and farmers. As we move forward, we will continue to consult closely with the entire agriculture industry regarding how best to advance Canada's interests.
The links between Canada and our largest trading partner, the United States, are deep, diverse and complex. We share a common border that stretches across nearly 9,000 kilometres of land and three oceans. We share the world's largest trading relationship. It has been said that every minute, $1 million in trade happens somewhere along the Canada-U.S. border. The free flow of goods is critical to our agricultural sector.
Canada's farmers depend on free and unfettered trade for their livelihoods. Our trade relationship reaps many rewards for Canada's agricultural sector. Unlike previous Liberal governments, this Conservative government is working to improve our historic relationship with the U.S. through a respectful dialogue instead of the childish attacks and insults. In doing so, Canada's Conservative government is working to improve and expand U.S. markets for cattle, hog and other agricultural products.
We are pulling out all the stops to fight mandatory country of origin labelling, or COOL, in the United States. Mandatory COOL will stifle trade with the U.S., especially for Canada's cattle and hog industries. We have consistently made it clear that current mandatory COOL regulations unfairly disadvantage Canadian producers. We are now requesting a further round of WTO consultations with the U.S. regarding mandatory country of original labelling.
In taking this step, we are defending the interests of Canadian producers as we have always done and will continue to do.
These consultations are our opportunity to talk with the American authorities and find a mutually acceptable solution.
We will work tirelessly until this issue is resolved in our producers' best interests.
There are challenges facing the industry, but the long-term signs are positive.
I would like to ask the Minister of Agriculture if he agrees with this positive outlook for Canadian agriculture?