Mr. Speaker, it has now been almost two years since the government implemented its 98% Canadian content standard for labelling products as made in Canada. Ever since, all stakeholders in the agri-food sector have been criticizing the standard, which has cost millions of dollars and significant market share for our producers and processors, who are calling for a threshold of 85%.
After two bogus consultations and promises to change the standard, will the minister give in to the arguments of the UPA, which is calling on the government to adopt labelling rules that eliminate all ambiguity regarding the origins of products, thereby allowing consumers to make informed choices?